International promotions are occurring at a rapid pace in every product category as more companies sell to a global audience.

While going global is not as hard as it seems, there are very important legal issues to consider. Here are just a few.

• Laws Vary Country to Country

  You will need to take into account the law in every country where you are marketing. To do this, it is critical to have a team of local legal experts. Lawyers licensed in the U.S. are only authorized to provide legal advice to clients on the laws of the state in which they are admitted to practice. Have your U.S. counsel take the lead and start with a set of U.S.-compliant official rules.

• Don't Forget About Cultural Issues

  Bring in local experts to make sure your promotion's advertising or the prizes you are giving away don't violate any cultural norms.

• Be Flexible About the Promotion Structure

  For example, recent legal rulings in Canada have called into question the ability to structure a skill contest with a purchase requirement, while Hong Kong and Italy place limits on cash prizes. There are typically easy work-arounds, such as providing an alternate prize or method of entry.

• Be Prepared to Administer the Promotion Differently

  Certain countries will require that you advertise and administer the promotion in very specific ways. For example, some jurisdictions require publication in newspapers, while others require that the advertising and rules be in the language of the local jurisdiction. Drawings may need to be held locally and witnessed by specific individuals, and winners notified by very specific methods. Lastly, some promotions may need to be registered in foreign countries.

• Privacy

  Privacy law varies from country to country and, believe it or not, U.S. laws relating to the collection and use of personally identifiable information are quite lax as compared to the European versions. Therefore, the collection, storage, transfer and use of personally identifiable information require special consideration.

• Don't Rely on One “Representative” Country

  Don't assume that because one country in a particular region permits the practice that it will be OK in all jurisdictions in those regions. This is particularly true of Asian countries, where there certainly will be differences in the law from one country to the next. Subtle country-specific interpretations of the law can make a big difference.

• Budget Time and Money to Get It Done Right

  This last issue is perhaps the most important of all. Coordinating the legalities in multiple jurisdictions is certainly a bit more time consuming and expensive than the U.S. Be ready to add at least a week or two to your time line if your promotion involves more than just one or two international countries. Be prepared to pay an additional US$1,000 to US$3,000 per country for legal fees.

good point, best suggestions,wonderful shares.

Shoe sale proportion rose to 41%

A survey by relevant departments of the country shows that China's shoe sale proportion has jumped to 41%from the earlier 9% . Consumers, with only urbanite before, now have enlarged to suburbanite. Meanwhile, the product has also developed from the low-grade-level to the high-grade-level.

According to the survey, 200 to 300 yuan every pair of shoes is generally accepted. Besides, over 300 yuan every pair of local leather shoes are the most popular in coastal cities of mainland.

this volume is the right point for the internation trade, In my opinoin,as a trader,firstly you should be a honest  person. not cheat you customer, so that your bussiness will go further, Secondly, you should know the different culture. know about what is your customer's requirement, what is not for your customer's requirement. Thirdly, We must follow th laws, not to break it, or else you will get the pulishment.

Vical from LEMO TECHNOLOGY Co.,LTD. welcome to exchange the ideas of the International trading.